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India has quickly emerged as one of the world’s most attractive markets for global fashion and personal care brands. Rising incomes, evolving lifestyles, and an increasingly brand-conscious consumer base are pushing international labels to expand aggressively across the country. From skincare giant Lush to athleisure leader Lululemon, global players are strengthening their footprint, especially in…
The global advertising landscape is entering a defining new chapter as Omnicom Group executes a massive restructuring following its $13.5 billion acquisition of Interpublic Group (IPG). This merger is one of the most consequential events in modern advertising, and its scale is already reshaping the future for agencies, brands, and talent across the industry. A…
India’s Creator Economy is transforming how people shop, with 2–2.5 million monetized creators now influencing over 30% of Indian shoppers and driving a massive $350–$400 billion in annual consumer spending. This growth reflects a seismic shift in consumer behavior and the rise of creator-led commerce as a dominant force in digital retail. Creator-Led Commerce is…