Global Fashion Brands Are Racing Into India: What’s Fueling the Boom?
India has quickly emerged as one of the world’s most attractive markets for global fashion and personal care brands. Rising incomes, evolving lifestyles, and an increasingly brand-conscious consumer base are pushing international labels to expand aggressively across the country. From skincare giant Lush to athleisure leader Lululemon, global players are strengthening their footprint, especially in…